The Marketing specialization provides individuals with a rich understanding of traditional and contemporary marketing thought and best practices. Traditional fundamentals include marketing research and brand management. The importance of recognizing the needs of consumers of diverse backgrounds as a fact of a modern multi-cultural market is emphasized. Students use sophisticated quantitative analysis and accounting skills to evaluate marketing research and e-business issues.
Prerequisite Requirements: The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business but without these courses may be required to take:
Marketing Specialization - 12 creditspre-requisites: BUSI 606, 607 and 615
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