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BS Marketing

  • Contact 

    Professor Mike Cole
    Email: mcole1@njcu.edu
    Phone: (201) 200-2411
    Fax: (201) 200-3242

    Located in the Professional Studies Building, Room 414

    Bachelor of Science in Marketing

    A Bachelor of Science degree in marketing prepares students with multiple business skills essential to the management of products and services. Marketing is an essential aspect of every business; a graduate finds careers in marketing research, brand management, retailing, and sales promotion, and in the growing world of e-marketing. Employment in profit and non-profit companies abound from volunteer associations, hospitals, chambers of commerce, universities, and government entities.

    The requirements for admission to this degree program are:

    • A minimum cumulative undergraduate grade point average (CGPA) of 2.5
    • A minimum CGPA of 2.5 in all Business courses
    • Completion of at least 42 credits, including the All University Requirements and the following specific pre-major courses:
      BUSI 201 Introduction to Business
      ACCT 251 Principles of Accounting I
      ACCT 252* Principles of Accounting II
      ECON 207 Principles of Economics: Macro
      ECON 208 Principles of Economics: Micro
      MATH 1165* Precalculus for Business
      *Requires a prerequisite/corerequisite course, see course description for more information
    • Declaration of major upon completion of the above requirements

    Transfer Students

    Transfer students must complete at least 12 credits at NJCU, in addition to above requirements prior to declaring a major.

    Courses taken at NJCU to satisfy Marketing major requirements require a minimum grade C (2.0). Major classes in which a grade below a C is earned do not meet degree requirements. Students who are unable to meet these standards are advised to withdraw from the major. 


    The Business Administration Department is accredited by

    Course Requirements: 

    Course  Course Title  Credits 
    BUSI 201¹ Introduction to Business 3
    BUSI 203* Business Statistics 3
    MGMT 211* Principles of Management 3
    MKTG 231  Principles of Marketing 3
    BUSI 241  International Business 3
    ACCT 251¹ Principles of Accounting I 3
    ACCT 252 Principles of Accounting II 3
    ACCT 281  Business Law I 3
    MKTG 331* Consumer Behavior 3
    MKTG 332 Marketing Communications 3
    FINC 371* Managerial Finance 3
    BUSI 411* Business Policy 3
    MKTG 432* Marketing Research 3
    MKTG 433* Marketing Management 3
    MKTG 534* Seminar: Marketing Application, Cases, Simulation 3
    CS 214² Business Applications on the Microcomputer I 3
    ECON 207¹ ²  Principles of Economics: Macro 3
    ECON 208¹ ² Principles of Economics: Micro 3
    ENGL 200* Writing for Business 3
    MATH 1165¹ ²  Pre-calculus for Business 3
      Restricted Electives: Select six credits   
    MKTG 333* Direct Response Marketing 3
    MKTG 361* Sales Dynamics 3
    MKTG 363* International Marketing 3
    MKTG 387* Retailing Strategy 3
    Electives: Select a minimum of five credits from Business courses and/or the Cooperative Education program.
    Notes:  ¹ Taken as a pre-major required course.
                 ² May be used to simultaneously satisfy a General Studies Program area requirement.
                * Requires a prerequisite course, see course description for more information.
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