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BS Marketing

  • Contact 

    Melissa Martirano, MBA
    Email: mmartirano@njcu.edu
    Phone: (201) 200-2411
    Fax: (201) 200-3242

    Located at 160 Harborside Financial Plaza 2, Jersey City, NJ 07311

    Bachelor of Science in Marketing

    A Bachelor of Science degree in marketing prepares students with multiple business skills essential to the management of products and services. Marketing is an essential aspect of every business; a graduate finds careers in marketing research, brand management, retailing, and sales promotion, and in the growing world of e-marketing. Employment in profit and non-profit companies abound from volunteer associations, hospitals, chambers of commerce, universities, and government entities.


    The requirements for admission to this degree program are:

    • A minimum cumulative undergraduate grade point average (CGPA) of 2.5
    • A minimum CGPA of 2.5 in all Business courses


    Transfer Students

    Transfer students must complete at least 12 credits at NJCU, in addition to above requirements prior to declaring a major.

    Courses taken at NJCU to satisfy Marketing major requirements require a minimum grade C (2.0). Major classes in which a grade below a C is earned do not meet degree requirements. Students who are unable to meet these standards are advised to withdraw from the major. 


    The School of Business is accredited by

    Course Requirements: 

    Course  Course Title  Credits 
    BUSI 203* Business Statistics 3
    MGMT 211* Principles of Management 3
    MGMT 225 Business Enterprise Applications 3
    MGMT 251 Operations and Project Management Fundamentals 3
    MKTG 231  Principles of Marketing 3
    BUSI 241  Global Business 3
    ACCT 251¹ Financial Accounting 3
    ACCT 252 Management Accounting 3
    ACCT 281  Business Law I 3
    MKTG 331* Consumer Behavior 3
    MKTG 332 Marketing Communications 3
    FINC 371* Managerial Finance 3
    BUSI 411* Business Policy 3
    MKTG 432* Marketing Research 3
    MKTG 433* Marketing Management 3
    MKTG 534* Seminar: Marketing Application, Cases, Simulation 3
    ECON 207¹ ²  Principles of Economics: Macro 3
    ECON 208¹ ² Principles of Economics: Micro 3
    ENGL 200* Writing for Business 3
    MATH 164¹ ²  Pre-calculus for Business Students 4
    MATH XXX Calculus for Business 4
      Restricted Electives: Select six credits   
    MKTG 333* Direct Response Marketing 3
    MKTG 361* Sales Dynamics 3
    MKTG 363* International Marketing 3
    MKTG 387* Retailing Strategy 3
    Electives: Speak to an advisor about more course options.
    Notes:  ¹ Taken as a pre-major required course.
                 ² May be used to simultaneously satisfy a General Studies Program area requirement.
                * Requires a prerequisite course, see course description for more information.