Dr. Michael Cole, MBA, DPSEmail: firstname.lastname@example.orgPhone: (201) 200-2266 Fax: (201) 200-3242
Located in the Professional Studies Building, Room 414 / Harborside Financial Center, Plaza 4A
The Marketing specialization provides individuals with a rich understanding of traditional and contemporary marketing thought and best practices. Traditional fundamentals include marketing research and brand management. The importance of recognizing the needs of consumers of diverse backgrounds as a fact of a modern multi-cultural market is emphasized. Students use sophisticated quantitative analysis and accounting skills to evaluate marketing research and e-business issues.
Graduate courses are held at NJCU at HARBORSIDE located at Financial Center Plaza 4A, 286 Washington Street, Jersey City, New Jersey, 07302.
The Business Administration Department is accredited by
Prerequisite Requirements: The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business but without these courses may be required to take:
Similar graduate courses from other institutions may be accepted with approval of the program coordinator.
Marketing Specialization - 12 credits(Prerequisites: BUSI 606, FINC 607 and MKTG615)
Print the Program Worksheet