• school-of-business-small

Michael Cole

  • M.Cole  

    Dr. Michael D. Cole
    Assistant Professor

    Email: mcole2@njcu.edu  
    Phone: (201) 200-2411
    Office: School of Business, 205C

    Research Interest: strategic marketing and new product development & innovation involving the intersection of marketing, management and technology.



    Pace University: Doctor of Professional Studies (DPS) May 2010-- concentrations in marketing and management
    Dissertation: “Marketing Consequences of Technology Enabled Consumer Collaboration with Products”
    MBA (Honors Thesis -- creating positive change in a major service organization)
    St. Peter’s College: BA European History

    Professional Experience

    NEW JERSEY CITY UNIVERSITY School of Business (since Sept. 2006)
    Assistant Professor, Marketing--MBA Marketing Coordinator, Business School Transition Leader 
    Adjunct Professor at Pace University, St. Peter’s College and Wagner College and consulted with Rutgers University
    COLUMBIA UNIVERSITY: Chief Operating Officer-Teachers College Innovations
    HT VENTURES (Information Services Consulting) – Managing Director
    REED BUSINESS INFORMATION – Executive Vice President, Electronic Media & Technology
    DUN & BRADSTREET/ DONNELLEY – Senior Vice President, Strategic Marketing
    CITIGROUP – Business CEO, SVP Marketing, VP Service Operations
    CONSOLIDATED EDISON - General Manager, Manhattan Division

    Publications and Presentations:

    Refereed Journal Article Journal of Internet Commerce May 2011
    “Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of- Mouth Communication across Various Media Platforms”

    Courses Taught


    Principles of Marketing
    Marketing Research
    Consumer Behavior
    Sales Dynamics.


    Services Marketing
    New Products and Services Development
    Graduate Business Essentials
    MBA Marketing Capstone

    Campus / Community Affiliations

    Beta Gamma Sigma – International Business Honor Society
    Product Development & Management Association
    MIT Enterprise Forum 
    University Faculty Senator; multiple committee memberships