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Marketing Students Earn National Certificate in Principles of Public Relations After Graduation
Four NJCU young alumni have passed the Certificate in Principles of Public Relations Examination through the Universal Accreditation Board (UAB), a professional accreditation board for public relations and related fields that includes nine participating organizations.
College seniors are eligible to take the examination six months before or after they graduate. The Certificate in Principles of Public Relations is an entry-level certificate designed to demonstrate a fundamental level of knowledge for graduates entering public relations and related professions that helps those who earn it #StandOutInPR. The NJCU alumni who earned the Certificate are Thi Swander '16, Nicole Ortiz ‘16, Nicole Manzione '17, and Monika Palkowski '17.
The UAB administers several programs to promote lifelong learning in public relations and related professions, including Accreditation in Public Relations (APR), a designation earned by professionals that demonstrates competency in the knowledge, skills and abilities required to practice public relations effectively and strategically. The Certificate helps set the stage for emerging professionals to think about the APR and other opportunities to advance through the course of their career. Examination topics include strategic planning (research, planning, implementation and evaluation process), media relations, communication models and theories, information technology, and ethics and laws.