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JERSEY CITY, N.J. | New Jersey City University (NJCU) professor Dr. Virginia Ochoa-Winemiller, Associate Professor and program coordinator in NJCU’s Latin American, Caribbean, and Latino Studies Program is included as a subject expert in an NJ.com and Star Ledger article on Larina entrepreneurs entitled “This N.J. Latina entrepreneur is helping her competitors succeed. Here’s why.”
The August 26, 2024 article was published by NJ Advance Media writer Daysi Calavia-Robertson and profiles Ashley Mora, owner of a Bound Brook landscaping business, who has taken the unusual step of helping other Latinos who own landscaping businesses in the Somerset area, succeed, even though some may view the companies she is helping as her competition. Ashley’s now the head of the newly formed Latino Outreach Committee for the New Jersey Landscape Contractors Association
Dr. Ochoa-Winemiller said: “Sadly, Ashley is the exception and not a common case. Seldom, an individual will take time, something that for our Western society means money, to help those in need.”
Ochoa-Winemiller says Ashley’s willingness to help can be viewed as a “strength” that ties her back to her Latino community and culture.
Read the full story here: https://www.nj.com/somerset/2024/08/this-nj-latina-entrepreneur-is-helping-her-competitors-succeed-heres-why-calavia-robertson.html
[Spanish Language version published in New Jersey Hispano: "Esta empresaria latina de NJ está ayudando a sus competidores a triunfar"]
Media seeking an NJCU faculty or staff member as a subject expert are encouraged to contact communications@NJCU.edu for assistance and guidance.
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New Jersey City University is a comprehensive public regional institution of higher learning located in Jersey City, N.J., dedicated to the development of our students, our city, our communities, and our state. We are a game-changing force for our students and have been recognized as one of the top colleges in the nation improving their upward economic mobility. In fact, NJCU has been ranked No. 1 in New Jersey and Top 10 in the nation in the CollegeNET Social Mobility Index for 2023. Whether enrolled in one of our undergraduate, graduate, or doctoral programs at our three locations, NJCU students have access to an affordable, diverse environment, and an exceptionally supportive faculty. This prepares them to go on to become the next generation of workers and leaders who improve their communities and the State of New Jersey.
Contact:
Ira Thor, Associate Vice President for University Communications | ithor@njcu.edu | 201-200-3301