Branding Guide
Our Brand is Our Reputation
It represents who we are as a university and stands for our aspirational goals and ideals. It embodies our values as perceived by the general public, our students, our faculty and staff, our alumni and our friends.
By presenting our brand consistently, we can positively influence how people think and feel about NJCU. And that means we can amplify our potential impact, whether by recruiting more students and faculty or raising more money to support programs and student scholarships.
Do Your Part
Our brand is very much alive, and it’s in your hands. Everything you say and do on behalf of NJCU is part of that living brand. By using a consistent visual and editorial style, we can convey our messages more clearly and more effectively, ultimately helping us touch more lives.
The Guide
We created the NJCU Branding Guide to share the visual identity that reflects the excellence and innovative nature of this institution. These guidelines are for everything from logos to letterhead, social media icons to institutional photography, brochures to signage—and more.